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Greg Norman and Family
Greg Norman estates are chosen for their optimal growing climates around the world - California, Australia and New Zealand
Key Varietals
Cabernet Sauvignon, Shiraz, Pinot Noir, Chardonnay, Sauvignon Blanc

New Zealand, California, Australia


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Greg Norman Estates' wines showcase upfront fruit balanced with a good structure and judicious use of seasoned oak. The wines are crafted to be approachable on release, which means broad flavors that fill out the palate, a nicely weighted mouthfeel and for the reds, soft tannins.


Created from a family passion and strengthened by determination, Greg Norman Estates, founded in 1996, is a collection of fine wines sourced from stunning wine regions in California, New Zealand, and Greg’s homeland of Australia. Greg Norman, known as much for his entrepreneurial spirit in the boardroom as his dominance on the golf course, shares in winemaking his unyielding approach to golf and life that earned him the nickname, The Great White Shark. The estates are located in selected growing regions appreciated for the incredible wines they produce, as well as the personal influence the locations have had on the Norman family over Greg’s many years professionally touring the world. A strong believer in the role of wine as part of an active, easygoing lifestyle, Greg’s aim is to produce approachable yet bold wines to be enjoyed by family, fans and wine enthusiasts alike.

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Viticulture and Winemaking

Greg Norman’s top priority when it comes to sourcing fruit from some of the world’s finest wine regions is to work with growers who are good land stewards. The better the work done in the vineyard, the more the Greg Norman Estates’ wines will stand out as the best regional expressions of the respective grape varieties, from Sonoma’s Knights Valley Cabernet Sauvignon to Australia’s Limestone Coast Shiraz. Fruit is sourced from premium vineyards that have distinctive slower ripening periods as well as favorable elevations, aspects and soil profiles – loam over limestone tends to be a favorite. In the winery, all lots are fermented and aged separately before final blending just prior to bottling. Only a soft winemaking touch is needed whether it’s managing the ferments, oak, or fining and filtering to achieve well-balanced, fruit forward wines with impressive structure, weight and length.